What’s the first thing that you look when you land in a blog or a website?
The headline? Yes.
The content? Yes.
The images? YES!
Images are worth a million words and we love them!
An image can change our reading experience. It can enhance our post message as well as identify our brand. Moreover, adding lovely images make our blog post more shareable and keeps the reader’s interest till the end.
According to this insightful article from Medium, it’s paramount for our post to not only use images, but to use the right ones to capitvate our reader’s attention.
Do you know how much time you get to make a lasting impression to your audience?
Can you guess?
Well, you got less than 9 seconds.
According to this article from Time Magazine, there are studies that suggest that, in this time of digital technology, human’s attention span is even less than that of our little friend: the goldfish.
Scroll, scroll, scroll…
That’s quite a short time to make an impact when someone lands on our blog or website.
In the blogosphere, loading big, heavy images to our post, is a huge NO NO. That is because loading images that weight more than a 1mb will make our website slow.
Imagine if we post at least 5 images?
An absolute nightmare.
Why? Because, potential readers will simply close the window and jump to the next blog or website.
How long will that take?
Less than 10 seconds.
To solve this particular problem I give you three words:
Optimize Your Images
Learning The Basics:
There are 3 types of file types when you save your images:
+ JPEG: If you are posting photographs with people or designs in it, JPEG is your way to go.
+ PNG: This is for graphics, logos and text heavy designs. The quality is great.
When You Need To Optimize Your Images?
+ When you upload big images
+ When your website takes an eternity to load
+ When you are using more than 2-3 images in your posts
+ When you try to upload a pic directly from a camera or mobile (It can be enormous!)
If you are within the scenarios mentioned above, then, it’s time to optimize your images.
Sometimes the browser configures your images to fit on the viewer’s screen, but it doesn’t mean that what you uploaded is less heavy.
You can resize your images using image editors such as:
In addition to the outstanding image editors mentioned above, there’s the possibility to compress your images online in a few easy steps.
While you can crop and edit the size of your images, compressing them can save you up to 40%, or sometimes even 70% from the original image size.
Let’s see 9 tools to compress your images:
This app is easy to use, it enables the lossy minification option, which is the same tool other compressors use to reduce the files size. Just drag and drop images one by one and you are set!
Click here to read the Download and Install instructions.
A favorite of mine, if you are looking for high-quality image compression online, TinyJPG is a website that allows you to upload up to 20 images max. 5mb each and optimize them up to 70% (Depending on the quality and size of the image).
TinyPNG has the similar formula as his brother TinyJPG. If you want to compress PNG images, try using this one : ) There’s also an API for developers that gives you 500 free image compressions per month before there are minimum charges. Check out the WordPress Plugin available!
For your JPEG files, there is another app available for Mac & Windows. JPEG Mini is a desktop software that allows you to compress up to 20 images per day, free of cost. To remove the limit, there is a Pro version @ $19.99
With the force of an elephant (like its tagline says) these two free online tools are great because you have control over the optimization and you can preview your compressed images before downloading them. One of the perks is that you can optimize up to 20 images at a time.
Another free easy to use online image compressor. Just drag and drop your image and select from the two types of compression: lossy or lossless, and that’s it! The limit size for the file upload is 10mb.
Using the Lossy compression type, JPEG Optimizer is another free online tool that helps you to compress your JPEG photographs. It creates weightless images that are easy to upload to your awesome blog posts!
Kraken.io is another excellent online tool to optimize your images. There’s a free and paid version to this great compress software. The supported formats are JPG & PNG, and you can upload up to 20 images.
To Wrap It Up!
One of the main concerns for many bloggers is to make a great impression on our readers upon landing on our blog or website.
Why? Because in this time of digital technology, making an instant connection with our audience is the first step to create a solid community of people whom we share similar tastes.
Adding beautiful, light images to support the message you want to convey to your readers is intrinsic in your quest to make your brand known and to share how unique you are to the world.
I hope this list of 9 tools to compress images can help you through your blogging adventure, try some of them and stay with the one you love the most!
This is it for now, my berries, don’t forget to subscribe or follow my blog to get the latest updates and exclusive freebies!