“My task, which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel–it is, before all, to make you see.” -Joseph Conrad
Writing a blog post is an art.
This cannot be learned, however, perfection comes after trial and error. Like writing an article for a newspaper or a paper for school, writing a blog requires a certain style that many of us do not know the techniques at first, but practice makes perfect.
A blog post is a synthesis of different components:
- The topic you are going to talk about
- Your outline
- Structure, format, vocabulary and grammar
- Goals you want to achieve after its publication, etc.
In my last post, 48 Words to Say…, I told you about the importance of using the appropiate vocabulary to give your blog posts a solid and professional outlook. In addition, using wisely chosen words is essential to create engagement and interest towards the message you want to convey to your audience.
Words are powerful and can leave a lasting impression on the reader. In a world where people read thousands of articles every day, using powerful words in a blog post can be riveting for your audience and paramount for your blog.
Like creating an epic title for your post, words in a blog post can be effective to create traffic to your blog. Words can evoke powerful emotions, you can be writing about your last trip to France and make it so passionate that people relate that feeling, making them a part of you.
Amazing isn’t it?
Where to use Powerful Words?
Using persuasive words in your blog posts can trigger your audience’s curiosity. Did you now that curiosity and uncertainty are some of the emotions that work the best to catch your reader’s attention?
According to this research from Harvard Business Review about emotions that make marketing campaigns go viral, powerful emotions generated from compelling data can influence their behavior and interests.
Where should you put them?
There are many places where you can use these words to spark your readers’ attention:
Sometimes Negatives Words Are Not Negative at All
Have you ever read a post or title that use negative words to evoke a positive sentiment?
Negative powerful words are sometimes used to remind the readers that they have a problem for which they are looking for a solution.
Using negative words effectively in an introduction, blog title or a CAT can prompt your readers to trigger their curiosity. Of course, it is important to contrast them with positive words to propose them a solution or benefit.
Some negative words that you have probably seen around the web are and that you can use are:
Unveil The Mystery
Uncertainty is another powerful emotion that might be triggered with the correct choice of words in an article. Writing a blog post using mystery words can motivate your audience to keep reading in order to find the secret information that nobody else knows.
Mystery words evoke adventure, excitement, intrigue, and most of all, curiosity. If you are writing a blog post about movies, why not share with your readers a scope of the never-before-seen footage of your favorite movie before it’s banned?
See what I did?
Now, I want to the see that footage, too!
Here are some words that could fit perfectly with your blog post:
- Behind The Scenes
- Unheard of
Words Are Your Trusty Companions
Like curiosity, using trust words in your blog post can create a connection you with your readers in a more personal way. Never underestimate the power of trust for it is important if you want your blog to flourish in style.
Here are some words to convey trust emotions in blog posts and titles:
Are You a Curious Bee?
Susan Edelman, from California State University, explained that Drive-Theories differ on whether they view curiosity as a primary or secondary motivator. According to her article, unsatisfied curiosity tends to intensify over other drives such as hunger or even thirst.
Fascinating topic, isn’t it?
These are some of the words that will make your blog post headlines, content or even email subjects hard to resist:
- Be the first
- Off the record
What are your favorite words?
Now that you know 75 powerful words to use in your blog post, if you are out of ideas for your next article, here are 52 of them to inspire you to write your next big hit!
This topic is of great interest to me because I am a language specialist and I am passionate about languages. Words are powerful and used wisely, can convey a compelling message and lasting impact no matter the language.
Let me know if you’d like to see a second installment in comments.
See you soon,